IR REPORT 30.09.24
The Final Productivity Tool Killer - Hosting calculations & fundamentals

SEPTEMBER 30, 2024

Share:

DestinyTrackers is making a bold, slightly heretical bet in a world addicted to subscriptions: the tool that finally turns the power of Excel and Google Sheets into a multi-device, app-like experience—simple enough for anyone, strong enough to replace most productivity stacks.

Below is an investor-relations style article you can use or adapt. I’ve included illustrative financial modeling based on your €99.95 one-time price and the €250,000 seed round. Numbers marked as assumptions are there to help you tell a compelling, credible story without pretending they’re finalized internal forecasts.

Customer Reviews

Subscription fatigue is a huge opportunity to rethink what’s fair. It’s great to see products designed for people first, not subscriptions first.

Astrid from Ny Teknik

Media Highlights

DestinyTrackers Investor Update: The Spreadsheet Revolution Goes Multi-Device

Executive summary

DestinyTrackers has closed a private seed round of €250,000, validating a product thesis the team has practiced for years: the most powerful productivity system in the world already exists - Excel and Google Sheets - it just hasn’t been packaged for real-life simplicity.

Our planners have proven that when spreadsheets are designed for humans, not analysts, the results beat trendy apps on outcomes, habit stickiness, and shareability. Now we’re taking the next logical and most defensible step: turning our planner ecosystem into a multi-device connected program application, with a frictionless data bridge from existing DestinyTrackers systems.

This is not a pivot away from spreadsheets. It’s a productization of their strengths.

The market problem we’re solving

They sell possibility but often fail at the daily grind.

Dimensions

They lock core value behind monthly paywalls.

Compatibility

They require credit cards at sign-up, creating instant drop-off.

User Group

They frequently optimize for one primary device, limiting real continuity.

Access Method

They make sharing and long-term ownership harder than it should be.

DestinyTrackers has won against this pattern by doing something unfashionable: building planners that people actually finish, on tools they already trust.

Why spreadsheets are our competitive moat

Most productivity apps are built from scratch, then attempt to recreate spreadsheet logic.

We start with the native advantages:

Structured flexibility (without coding).
Immediate familiarity.
User-controlled ownership.
Infinite personalization.
Low learning curve when templated correctly.

Our long-time, seasoned Excel specialists have refined a design ethos that consistently wins user comparison tests:
the planner shouldn’t feel like software; it should feel like clarity.

The product: DestinyTrackers Connected

The upcoming multi-device program application will:

Sync a user’s DestinyTrackers experience across devices.
Preserve the “spreadsheet brain” underneath.
Present it through a guided, elegant, average-user-friendly interface.
Import all existing planner information within seconds.

This is the ideal bridge between two worlds:

the power-users who love Excel
and the everyday achievers who want the benefits without the friction

Customer-first rollout

We’re reinforcing community trust and accelerating adoption through a loyalty-first policy:

All customers who purchase current planners priced at €34.95 will receive unlimited access to the future app at no additional cost upon release.

This transforms our existing planner catalog into a high-conversion acquisition engine—where the planner becomes both product and “founder-tier membership.”

Monetization: one-time payment, lifetime value

DestinyTrackers is committing to a one-time payment model:

App price: €99.95
Single purchase
Multi-device access
No subscription trap

This strategy is intentionally contrarian and brand-aligned. It converts the market’s biggest frustration into our strongest differentiator.

Importantly, the team has calculated hosting and server requirements to set this price responsibly. The economic logic is straightforward:

Users get ownership and relief.
We get high-trust growth and lower churn friction.

Overview

Illustrative financial model (scenario-based)

To support investor storytelling, here’s a transparent, assumption-based framework you can present as a sample unit and growth model.

Anchors from your pricing

2,500 app purchases × €99.95 = €249,875
This is almost a clean match to the €250,000 seed round.

That single stat is powerful in investor conversations:
a relatively small wave of early adopters can repay the equivalent of the entire seed capital in gross revenue terms.

Assumptions for modeling (replace with your internal numbers)

Development & launch cost: €220,000
Post-launch team (product, engineering, support, ops): €160,000/year
Variable hosting + support: ~€3 per active user/year
Legacy “free access” users at launch from planner loyalty: 3,000 users

A practical 3-year adoption path

Year 1: 3,000 new app buyers
Year 2: 5,000 new app buyers
Year 3: 7,000 new app buyers

Revenue by year:

Year 1: €299,850
Year 2: €499,750
Year 3: €699,650

In this illustrative setup, even after factoring the annual team cost and realistic variable costs, the model can show strong operating headroom—provided growth continues at a modest, achievable pace.

Sustainability math that supports the one-time model

A simple way to explain durability to investors:

If annual fixed costs are ~€160,000 and variable costs are ~€3/user/year:

With 10,000 active users, variable cost is about €30,000/year.
Total annual ops estimate: €190,000/year.

To cover that in a one-time model, you’d need roughly:

€190,000 / €99.95 ≈ 1,901 new app sales per year

That’s a compelling “calm growth” target—especially with your planner funnel feeding new users.

Why this could outcompete subscription giants

Your strongest strategic narrative is not “we’re cheaper.”

It’s this:

We remove the psychological toll of subscriptions.
We remove login/payment friction at sign-up.
We respect the user’s right to own their system.
We make the best version of what people already use, instead of forcing another unfamiliar ecosystem.

This becomes especially powerful for teams, families, and accountability groups, where sharing and frictionless access matter as much as features.

Overview

Use of proceeds (investor-friendly framing)

The €250,000 seed supports:

Program application build
Multi-device syncing infrastructure
Import pipeline for existing planners
QA and data integrity
Launch marketing tied to the planner-to-app loyalty story
Hiring/reinforcing core tech and customer success

Risks & honest mitigations

Investors like bold visions, but they trust teams who name the risks.

Risk: One-time model cash-flow smoothing

Mitigation: strong planner funnel + product-led referrals + periodic major version launches.

Risk: Spreadsheet-to-app translation complexity

Mitigation: you are specialists in the exact architecture you’re productizing.

Risk: Competitors copy the narrative

Mitigation: your edge is not the idea; it’s the library of proven planner logic and your reputation in the Excel-native community.

Overview

The deeper bet: a category shift

DestinyTrackers is building more than an app. We’re shaping a new category:

“Spreadsheet-native productivity, consumerized.”-

If mainstream tools are walled cities, DestinyTrackers is building a highway system—
one that lets people keep the brain they already trust, and finally gain the multi-device convenience they’ve been denied.

Suggested punchy investor lines you can reuse

“We’re not abandoning spreadsheets. We’re finishing them.”
“2,500 customers at €99.95 nearly equals our seed.”
“We built proof in Sheets. Now we’re shipping it as a platform.”
“The future of productivity isn’t another subscription. It’s ownership.”

Overview

DestinyTrackers has always been the anti-hype productivity brand—
the team that chose results over buzzwords.

This new application is the inevitable next chapter:
a multi-device system rooted in the world’s most reliable productivity engine,
priced for trust, and built to reward the community that got us here first.